One of the most difficult parts of a start up is ensuring that your product is at the level it needs to be. Many start ups base their initial expected success on how great or better than competitors their product is. However, even though their product may be vastly superior in comparison to their competitors, there are still a few factors that will come into play during the initial start-up phase.
The most important piece of the puzzle here is to ensure that the consumer or customer themselves are aware of how superior your product is compared to your competitors. If the customer is unaware that your product is better than your competitors, then there is little reason for customers to purchase yours rather than a competitor.
This can be done through advertising. Advertising your product both on your business website and through other channels is the key factor in enticing customers to purchase your product, rather than look at yours without reason to trigger a purchase. This can be difficult, and a lot of experimentation is necessary in order to accurately and convincingly advertise your product over competitors.
Another way to do this is through quality control and long term build up of your brand. A great custom furniture Sydney based company has used this model with a lot of effect. The basis is to ensure that over time, your brand and product name has become popular through word of mouth and increasingly positive reviews until the product can survive and be advertised within its own merit.
Of course, there is the third option which is to invest heavily into advertising while always ensuring high quality control of your product. Over time, your brand and product will automatically be the go-to for customers around your location. This is the best of both worlds but difficult to accomplish.